When customers or users use your website, they want to know that they are safe. Likewise, most people won’t input sensitive data, such as financial information, unless they trust your website.
If you want customers to know you’ve gone to great effort to improve safety, CA Certificates provided by Thawte can help. These qualifications represent a given standard of protection but, more importantly, they instantly tell browsers a few positive things about your website.
It’s safe
CA Certificates, first and foremost, represent a high level of safety. A Secure Sockets Layer (SSL), for instance, is used to showcase a given level of encryption. This protects data transferred from point to point (such as your server and a user’s computer). Normally, people could hack into this data and read what was being sent, but SSL will translate this before and after being sent, so the middle section is entirely encrypted. Of course, a higher level of encryption, such as 128-bit, 256-bit are above, are even harder to crack,
A security investment
Furthermore, an SSL – or any other CA Certificate for that matter – represents an investment. It showcases the company behind a given website has gone to great lengths to ensure safety for its customers. Customers will often see this – highlighted by a padlock symbol and an URL starting with “HTTPS” rather than “HTTP – and will feel more relaxed when using it.
This is especially true for extended validation licenses, which represents a more extensive validation process. As a result, this is often much stronger than a traditional SSL and is highlighted by a green padlock symbol to represent this.
A deterrent
Finally, CA certification can be used to deter would-be attacks. Many online criminals are opportunistic by nature; they look for weak websites and various opportunities. Having a CA Certificate acts as a strong signal warning to potential thieves; it states your protection is better than average. In short, opportunistic hunters will simply look elsewhere.
Alongside firewalls and other traditional protective measures, these certificates will ensure your website is a solid fortress against potential threats, infections and scams. Perhaps more importantly, they easily tell customers this, helping to reassure your users.
Article Submitted By Community Writer.