Why CDMA phones do not transmit or receive data while voice call?

I just want to know that why CDMA phones can not transmit or receive data while a voice call is going on? I have seen ZT&T campaign about this in 2010. Is there any technical reason behind CDMA inability to do both data and voice at the same time? I am just curious to know about it, there is not any other reason behind it. If anyone knows please share with me. thank you.

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