is it important to get data plan for getting at&t new phones?

I’m AT&T service customer. I have just taken HTC Aria with AT&T service. My answer for your query is ‘Yes’. It is required to apply for $30/month data plan with HTC Pure on the AT&T network.

Also, you can purchase any phone from AT&T, only if you give full retail price. The retail rate for HTC Pure is about $500. But if you are willing to get the HTC Pure with AT&T at discounted price, then you have to obtain the data plan. You can surely pay for it means for full price. If you haven’t opted for data plan then you can’t enjoy it on the AT&T network.

For more info on the rates plan, you can visit this link: att/mergers/alltel/

I hope you will get the proper answer of your query.